SEO Tutorial: Keywords for Artists

Want your site to be more visible?

Making your site more visible as an artist or arts organization is an ongoing process. How can people find you? How do you attract an audience? Try SEO for artists – using keywords to develop a digital outreach strategy.

When you identify the terms that people use to find your website – keywords or keyword phrases – you begin to understand what motivated their search. When I type in the keyword phrase “digital stories”, the Google Search Engine offers other suggestions. Are you looking for examples, projects for students and so on.

  • Results of Google Search term, "digital stories" in SEO for Artists tutorial

Screen-capture results for the search term “digital stories.” 26 November 2020

In this tutorial, I’ll show you how to use free tools and free app trials to view your website the way search engines do. First, you’ll learn how to identify the keywords used by current visitors. Then you’ll identify keywords that people use to find sites run by artists that are similar to yours. In the process, you’ll develop an SEO for Artists strategy that can help to make your site more visible.

Take the first step in understanding how keywords affect Search Engine Optimization (SEO) in the first lesson. And prepare to welcome new visitors to your site.

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We acknowledge the support of the Canada Council for the Arts.